02-Sep-2024, 01:09 PM
Sony Unveils the Immersive BRAVIA 3 TV Series
Sony India has launched its highly anticipated BRAVIA 3 television series, offering a remarkable blend of immersive sound and vibrant color technology. The new lineup aims to revolutionize the home entertainment experience, catering to both casual viewers and entertainment enthusiasts alike.
Advanced Picture Quality
The BRAVIA 3 series is powered by the 4K HDR Processor X1, which utilizes advanced algorithms to upscale non-4K content to near-4K resolution using 4K X-Reality PRO technology. This ensures that all content, regardless of its original quality, is displayed with exceptional clarity and detail. The series is available in multiple screen sizes, ranging from 43 to 85 inches, making it suitable for various room sizes and viewing preferences.
Stunning Color Accuracy
One of the standout features of the BRAVIA 3 series is its Triluminos display, which enhances color accuracy and richness. The television uses sophisticated algorithms to identify and modify hue, brightness, and color saturation, effectively recreating small differences for a more realistic visual experience. Additionally, the series incorporates Motionflow XR, which increases the number of images displayed per second, providing smoother motion and reducing image blur.
Immersive Audio Experience
The BRAVIA 3 series is equipped with Dolby Atmos and Dolby Vision, delivering cinematic visuals with striking highlights and deeper blacks. The X-balanced speaker design ensures high-quality sound without compromising the TV’s sleek aesthetics. Coupled with Dual Bass Reflex, it produces clear, multidimensional audio and richer bass, enhancing the overall entertainment experience.
Smart Features and Connectivity
The new series offers an extensive content library with access to over 400,000 movies and TV episodes, along with 10,000 apps and games. The user interface has been designed for ease of use, featuring “Tab Structure” and “Personalization” options that make content discovery effortless. Users can use Google Assistant Hands-Free Voice Search, allowing for convenient TV control through voice commands. For gamers, the BRAVIA 3 series boasts features like auto HDR tone mapping, which optimizes HDR settings during the initial setup of PlayStation 5 consoles. The television automatically switches to Game Mode to minimize lag and maximize responsiveness, ensuring an immersive gaming experience.
Eco-Friendly Initiatives
Sony has also incorporated eco-friendly initiatives into the BRAVIA 3 series, such as the Eco Remote made from approximately 80% recycled plastic. The Eco Dashboard feature helps optimize energy consumption, while the packaging size and overall weight have been reduced by 15% and 12%, respectively, reflecting the company’s commitment to sustainability.
Conclusion
The launch of the BRAVIA 3 television series marks a significant milestone for Sony India in delivering cutting-edge technology that combines immersive sound and rich color. With its advanced features, the BRAVIA 3 series is poised to redefine the home entertainment landscape, offering a truly immersive and visually stunning experience. The televisions are available across all Sony Centers, major electronic stores, and e-commerce platforms in India, starting at a competitive price point of ₹93,990.
