12-MAY-2025,04:00PM In a strategic move aligning with its mission of promoting hygiene, sustainability, and public wellness, Eureka Forbes, India’s leading health and hygiene brand, has appointed Shraddha Kapoor as its new brand ambassador. The collaboration was unveiled through a vibrant campaign focused on raising awareness around clean living, safe water, and pollution-free environments.
Known for her versatile acting and strong social media influence, Shraddha Kapoor will now be the face of Eureka Forbes’ key product lines and initiatives aimed at creating a healthier India. The brand believes that Kapoor’s energetic, responsible, and youthful image makes her an ideal partner to carry forward their message of environmental consciousness and holistic well-being.
Shraddha Kapoor Teams Up with Eureka Forbes for Public Wellness Drive
A Perfect Match of Values and Vision
At the official announcement event, Shraddha Kapoor expressed her excitement about joining the Eureka Forbes family. “I’ve always believed that health and sustainability begin at home. Clean water, clean air, and a clean environment are essential, and I’m proud to support a brand that has been working towards these goals for decades,” Kapoor said.
Eureka Forbes Managing Director, Marzin Shroff, noted that Shraddha Kapoor’s values closely align with the company’s ethos. “Shraddha is a responsible citizen and youth icon who speaks to the aspirations of a cleaner and greener India. We are thrilled to have her onboard as we evolve into a lifestyle wellness brand,” he added.
Shraddha Kapoor to Drive Awareness Through New Campaigns
Focus on Water Purification, Air Quality, and Waste Management
The collaboration between Shraddha Kapoor and Eureka Forbes goes beyond product endorsements. Kapoor will lead several integrated marketing campaigns focused on pressing public health concerns—access to clean drinking water, indoor air quality, and safe sanitation.
In the campaign teaser, Kapoor is seen promoting the importance of everyday hygiene tools such as water purifiers, vacuum cleaners, and air filtration systems, all manufactured by Eureka Forbes. “The everyday decisions we make—like drinking purified water or reducing dust in our homes—can make a massive difference in our health and the planet’s future,” Kapoor emphasized.
Upcoming campaigns are also set to feature interactive digital content, eco-friendly challenges, and community engagement events—encouraging Indian households to adopt healthier living practices.
Shraddha Kapoor’s Celebrity Influence to Spark Eco-Conscious Choices
Social Media Advocacy to Reach Millions
With over 83 million followers across social media platforms, Shraddha Kapoor is expected to use her online presence to influence positive behavioral change. Her posts frequently highlight environmental causes, animal welfare, and mindful consumption, which makes her an organic fit for Eureka Forbes’ mission.
Industry experts believe that Kapoor’s authenticity and relatability will resonate especially with millennial and Gen Z consumers, who prioritize brands with social and environmental purpose. “We expect her association to increase not just brand visibility but also contribute significantly to raising public awareness on hygiene and sustainability,” said a senior brand strategist.
Eureka Forbes Reinvents Brand Image with Shraddha Kapoor at the Helm
From Utility Products to Wellness Lifestyle
Traditionally recognized for its iconic water purifiers like Aquaguard and vacuum cleaner ranges like Forbes, Eureka Forbes is now shifting gears toward becoming a complete wellness and lifestyle brand. The collaboration with Shraddha Kapoor signals this transformation.
“Cleanliness and health are no longer luxuries—they are necessities. Our goal is to become a household name not just for products, but for trust and well-being,” said Marzin Shroff. With Kapoor’s popularity and credibility, Eureka Forbes aims to position itself not just as a utility provider but as a pioneer of healthier living.
Shraddha Kapoor Shares Her Personal Hygiene and Wellness Rituals
The Actress Opens Up on Her Eco-Friendly Lifestyle
In a behind-the-scenes interview after the shoot, Shraddha Kapoor shared some personal insights into her wellness practices. “At home, I always ensure our drinking water is purified and avoid single-use plastics. I use eco-friendly cleaning agents and try to conserve water wherever possible,” she revealed.
She further added that wellness is about consistency and awareness. “You don’t have to make huge changes—small daily actions can contribute to a bigger impact. That’s what I hope to inspire through this partnership with Eureka Forbes.”
Her voice is expected to become central in various public health campaigns initiated by the brand, including safe water drives in urban slums and pollution awareness programs in schools.
Shraddha Kapoor’s Collaboration Sparks Social Reactions and Industry Buzz
Fans and Experts Applaud the New Alliance
The news of Shraddha Kapoor joining forces with Eureka Forbes has been widely appreciated on social media, with fans calling the move “inspiring” and “perfectly timed.” Many praised the actress for using her fame to promote meaningful causes.
Marketing analysts also noted the smart timing of the announcement, as consumers are increasingly drawn to brands that contribute to public welfare. With rising concerns about air pollution and contaminated water in Indian cities, Kapoor’s credibility adds a much-needed push to the conversation.
Conclusion: Shraddha Kapoor and Eureka Forbes Spark a Healthier Tomorrow
By naming Shraddha Kapoor as its brand ambassador, Eureka Forbes has not just made a marketing move—it has made a statement. A statement that emphasizes the growing importance of wellness, hygiene, and environmental responsibility in everyday life.
Kapoor’s mass appeal, combined with her personal commitment to sustainability, is expected to help Eureka Forbes connect with modern Indian households and create widespread behavioral impact. As awareness builds and new campaigns unfold, this collaboration holds the potential to bring cleaner, healthier living into the mainstream.
With Shraddha Kapoor at the forefront, Eureka Forbes’ journey toward transforming public health—one purified drop and one cleaner breath at a time—seems more promising than ever.
Source : ANI
