16-JUN-2025,06 :30PM In a significant move poised to reshape the dynamics of India’s sports and entertainment landscape, renowned industry veteran Ravi Krishnan has officially launched Abler Sports & Entertainment (ASE). The initiative aims to “disrupt the status quo” by redefining how sports, media, and entertainment intersect in India and across global markets. With decades of experience and a trailblazing career behind him, Ravi Krishnan is bringing a new, innovation-driven outlook to an industry ripe for transformation.
ASE’s mission is to bring fresh perspectives, develop new formats, and harness cutting-edge technology in fan engagement, content creation, and event management. The launch is already generating buzz among stakeholders and is being closely watched by industry leaders, investors, and fans alike.
Ravi Krishnan : Legacy in Sports and Entertainment
Ravi Krishnan : From IMG to ASE — A Career Built on Innovation
Before launching ASE, Ravi Krishnan built an illustrious reputation as one of the founding figures of India’s modern sports management ecosystem. As the former Managing Director of IMG South Asia, he was instrumental in shaping the IPL (Indian Premier League), one of the world’s most lucrative sporting properties.
He played a crucial role in establishing long-term partnerships across media, entertainment, and brand ecosystems. With over 25 years of industry experience, Krishnan’s portfolio includes groundbreaking projects in tennis, cricket, golf, fashion, and large-scale live events.
His move to start Abler Sports & Entertainment is being seen as a natural evolution—combining his strategic expertise with a renewed focus on innovation and disruption.
Ravi Krishnan : Vision for Industry Transformation
In his statement during the launch event, Ravi Krishnan emphasized ASE’s commitment to breaking traditional boundaries. “The world of sports and entertainment is undergoing rapid change. Abler is here to be a catalyst—to build scalable, sustainable, and inclusive models that elevate the fan experience and commercial success alike,” he said.
Krishnan believes that the traditional models of sports marketing and entertainment promotion have become outdated and that there’s an urgent need for agile, tech-enabled strategies to meet modern consumer expectations.
Ravi Krishnan : ASE’s Disruptive Approach to Sports & Entertainment
Ravi Krishnan : Focus on Tech-Driven Fan Engagement
One of ASE’s standout features is its focus on tech-driven fan experiences. The company is developing tools that utilize AI, AR/VR, and big data to enhance how audiences interact with sports and entertainment events. From virtual meet-and-greets to AI-generated personalized content, ASE aims to bring fans closer to their favorite teams, celebrities, and experiences.
According to Ravi Krishnan, “Technology is no longer just a support system—it’s the driving force. We are investing heavily in creating new digital touchpoints for the next-gen fan.”
Redefining Event Creation and Distribution
ASE is not just limited to fan engagement. The company will also be developing original content formats, sports leagues, and global events. From interactive reality shows to niche sports properties, ASE is positioning itself as a full-stack creator and distributor. Krishnan hinted at ongoing conversations with international media houses and digital platforms to co-produce and syndicate content globally.
The model reflects a global-local strategy—producing content that resonates with regional audiences while meeting international production standards.
Ravi Krishnan’s Strategic Partnerships and Global Focus
Tapping into Global Markets
ASE is also looking beyond India. Ravi Krishnan confirmed that the company is setting up operational and collaborative frameworks in markets like the UAE, the UK, and Southeast Asia. With sports and entertainment becoming increasingly borderless, Krishnan aims to make ASE a global player with an Indian heart.
“We want to be seen as an Indian-born company with global ambition,” he remarked. “Our approach is collaborative—we’re not just building audiences; we’re building bridges between markets.”
Partnerships with Startups and Creators
ASE is exploring partnerships with startups, athletes, and independent creators to develop new commercial models. One of the company’s missions is to empower underrepresented talent—whether that’s a young sports star from a Tier-2 city or a content creator looking to break into mainstream entertainment.
“We are democratizing opportunity,” said Krishnan. “Whether you’re a startup with a smart sports-tech solution or a creator with a compelling story, ASE is a platform for growth.”
Industry Reactions and Market Impact
Excitement Among Stakeholders
The launch of ASE has generated considerable interest across industries. From sports federations to media conglomerates, stakeholders are looking forward to what Ravi Krishnan will achieve with this venture. Given his track record, the anticipation is not without reason.
Multiple sports executives and media figures took to social media to express support and optimism. One senior executive from a leading broadcasting company said, “With Ravi at the helm, you can expect nothing short of excellence. ASE could be the next big thing in Indian sports and entertainment.”
Potential to Change the Game
ASE’s disruptive positioning could challenge the status quo in multiple ways. Traditional agencies that rely on legacy operations may need to adapt quickly. ASE’s tech-first, creator-friendly, and global outlook is likely to inspire other companies to innovate faster.
Moreover, the focus on regional and vernacular content could also change how tiered markets are approached—particularly in the sports domain, where regional leagues and tournaments are gaining traction.
What’s Next for Ravi Krishnan and ASE?
First Major Projects in the Pipeline
Although specific details are under wraps, Ravi Krishnan has confirmed that ASE’s first slate of projects will be unveiled later this year. These include a multi-platform cricket league, a sports documentary series, and a partnership with an international OTT platform. Industry sources suggest that announcements will roll out in Q4 2025.
These early projects will likely serve as a blueprint for ASE’s long-term strategy—offering a sneak peek into how the company blends storytelling, digital innovation, and sports.
Scaling for Impact
ASE plans to scale rapidly. With hiring already underway, the company is building dedicated verticals in content, data analytics, fan engagement, and international partnerships. Krishnan believes that the next 12 months are crucial to setting the tone for what ASE wants to be—a challenger brand with global influence and local credibility.
Conclusion: Ravi Krishnan’s ASE Is a Bold Leap Toward the Future
The launch of Abler Sports & Entertainment by Ravi Krishnan signals a bold new chapter in India’s evolving media and sports landscape. By combining his decades of experience with a forward-looking vision, Krishnan is not only betting on the future—he’s helping build it.
With a mission to empower creators, embrace technology, and break industry silos, ASE has the potential to become a powerhouse that influences how India—and the world—experiences sports and entertainment.
The world will be watching closely as Ravi Krishnan and ASE take their first disruptive steps.
Source : ANI
