26-Sep-2024, 02:25 PM
In an exciting announcement for fans of both esports and luxury automobiles, Mercedes-Benz has unveiled its special electric G-Class as the official trophy carrier for the 2024 League of Legends World Championship, known as the Summoner’s Cup. This collaboration marks a significant moment in the intersection of automotive excellence and the rapidly growing world of esports.
The Role of the Electric G-Class
The custom electric G-Class will transport the Summoner’s Cup from Berlin, where the tournament’s play-in stage is taking place, through Paris, and finally to London for the championship finals scheduled for November 2, 2024. This unique vehicle has been specifically tailored through Mercedes-Benz’s in-house Manufaktur customization program, featuring exclusive paint finishes and personalized interior elements that reflect the prestige of the event. Notably, the headrests of the G-Class are embroidered with the League of Legends Worlds logo, and a specially designed trunk module has been incorporated to ensure the safe transport of the iconic trophy. This attention to detail underscores Mercedes-Benz’s commitment to excellence and innovation, aligning perfectly with the values of both the automotive brand and the League of Legends community.
Celebrating a Partnership
Mercedes-Benz has been a long-standing partner of Riot Games, the publisher behind League of Legends, and this year’s collaboration highlights their ongoing dedication to supporting esports. Chris Greeley, Global Head of LoL Esports at Riot Games, expressed enthusiasm about featuring an electric vehicle as the trophy carrier, stating that it embodies an innovative spirit and forward-driven mindset that resonates with both brands. In addition to being the trophy carrier, Mercedes-Benz is also providing exclusive championship rings for the winning team, further enhancing their involvement in this prestigious event. Bettina Fetzer, Vice President of Communications & Marketing at Mercedes-Benz AG, emphasized their excitement in welcoming one of the largest esports events in Europe and creating memorable moments for fans.
Impact on Esports and Automotive Culture
The choice of an electric vehicle for such a high-profile event reflects broader trends in both industries—esports’ rapid growth and increasing mainstream acceptance alongside a global shift towards sustainability in automotive design. By showcasing their electric G-Class at such a prominent event, Mercedes-Benz not only highlights their commitment to innovation but also appeals to a younger demographic that values both performance and environmental responsibility.
Conclusion
As the League of Legends World Championship kicks off with its play-in stage in Berlin, fans can look forward to witnessing the electric G-Class transporting the Summoner’s Cup across Europe. This partnership between Mercedes-Benz and Riot Games not only elevates the prestige of the tournament but also exemplifies how traditional industries can successfully engage with modern digital cultures. As anticipation builds for the finals in London, this collaboration promises to create unforgettable experiences for players and fans alike.
