16-JULY-2025,02:30PM In a significant development for India’s growing tech manufacturing sector, South Korean electronics giant KhushTech has announced its plans to invest $100 million in Andhra Pradesh. The investment will go toward establishing a state-of-the-art manufacturing facility focused on D2M (Direct-to-Mobile) phones—an emerging technology that enables live TV broadcasting directly to mobile devices without an internet connection.
The announcement was made by KhushTech CEO Eric Shin during a press conference in Seoul, where he highlighted the company’s strategic expansion into South Asia, with India identified as a crucial market for both innovation and scale. The new facility, which will be located in Andhra Pradesh’s Tirupati district, is expected to generate over 2,000 jobs and boost local industrial development.
KhushTech : Strategic Entry into Indian Manufacturing
KhushTech : Why Andhra Pradesh?
Andhra Pradesh continues to attract global investors due to its robust infrastructure, progressive industrial policies, and investor-friendly governance. KhushTech’s decision to set up its factory in the Tirupati district aligns with the state’s focus on electronics manufacturing and job creation.
According to CEO Eric Shin, “India is not just a market; it’s a technology partner. KhushTech sees Andhra Pradesh as an ideal location to lead the next generation of mobile innovation with D2M technology.”
He also praised the proactive support from the state government, which reportedly fast-tracked approvals and offered favorable terms to attract high-tech investments.
KhushTech : D2M Technology – A Game Changer for India
The D2M (Direct-to-Mobile) broadcast system allows users to access TV and multimedia content directly on their phones without using mobile data. It holds enormous promise for a country like India, where over 60% of the population still faces connectivity issues in rural and remote regions.
Economic and Employment Impact of the KhushTech Factory
KhushTech : Creating Thousands of Jobs Locally
The $100 million project by KhushTech is expected to create direct employment for over 2,000 people and indirect opportunities for another 5,000 through allied services and supply chains. The company has confirmed that it will prioritize hiring local talent and will set up skilling centers in partnership with local institutions.
This move is expected to uplift local communities, especially young graduates in engineering and electronics, by providing high-value job opportunities.
Boosting Andhra’s Manufacturing Ecosystem
With this investment, KhushTech joins a growing list of global players making Andhra Pradesh a base for manufacturing. The facility will also attract vendors and partners in the electronics supply chain, giving rise to an integrated ecosystem for high-end mobile device production.
The state’s emphasis on the “Make in Andhra” policy echoes India’s larger “Make in India” campaign, and KhushTech’s project is seen as a major win for both.
Statements from Leadership – Optimism and Vision
CEO Eric Shin on KhushTech’s Commitment
During his address, KhushTech CEO Eric Shin emphasized the long-term vision of the company in India. He said:
“This investment is not just about building a factory—it’s about building a future. We want to work with Indian talent, Indian suppliers, and Indian innovation. D2M is the future of digital broadcasting, and KhushTech is proud to lead that journey here.”
Shin also hinted at plans to introduce 5G-integrated D2M smartphones tailored for the Indian market by mid-2026.
Indian Officials React Positively
Andhra Pradesh’s IT and Industries Minister welcomed KhushTech’s announcement, calling it a “milestone moment for Andhra’s digital economy.” The minister stated that the government would ensure smooth execution of the project, from land allocation to connectivity support.
What This Means for India’s Tech Landscape
Enhancing Self-Reliance in Electronics
India has been aggressively pushing for domestic manufacturing of electronics and smartphones under schemes like the Production Linked Incentive (PLI) program. KhushTech’s entry brings both foreign investment and technology transfer, crucial for developing indigenous capabilities in next-gen mobile technologies.
The D2M factory is expected to reduce India’s reliance on imports and improve the accessibility of mobile content delivery in low-bandwidth regions.
Positioning India as a Global Innovation Hub
With global giants like KhushTech setting up advanced facilities in India, the country’s positioning as an innovation and manufacturing hub gets stronger. The ability to create, test, and launch D2M technology within India could set a precedent for other companies exploring similar frontiers.
Timeline and Future Plans
Construction and Launch Timeline
KhushTech plans to break ground on the factory by Q4 of 2025, with commercial production expected to begin by the second half of 2026. The company will work closely with local contractors, architects, and government agencies to ensure adherence to both quality and sustainability standards.
The facility will also feature a research and development wing focused on customizing D2M technologies for Indian users.
Expansion Plans in the Pipeline
Though this is KhushTech’s first investment in India, it certainly won’t be the last. CEO Eric Shin mentioned the possibility of setting up additional facilities for wearables and consumer IoT products depending on the success of the initial project.
Conclusion: A Bold Step Toward India’s Digital Future
KhushTech’s $100 million investment in Andhra Pradesh is more than just a financial decision—it’s a commitment to innovation, employment, and inclusive growth. By choosing India, and specifically Andhra Pradesh, as the launchpad for D2M phone production, KhushTech is sending a strong message about India’s potential as both a market and a manufacturing hub.
As construction begins and plans take shape, this development is likely to be watched closely by other global tech companies evaluating their India strategy. For now,
Source : ANI
